TOP 5 REASONS WHY EVENTS NEED TO STOP USING TOKENS

Home / Magictap / TOP 5 REASONS WHY EVENTS NEED TO STOP USING TOKENS

TOP 5 REASONS WHY EVENTS NEED TO STOP USING TOKENS

Whether it is a large-scale music festival, or a local niche event, one of the most significant changes that event organizers can make in elevating their guest experience is improving the payment transaction process across all the vendors. The majority of events use paper or plastic token systems as a form of event currency to make onsite purchases. However, there are several limitations and inefficiencies tied to using a token and can be addressed with the deployment of a fast, efficient cashless payment method.

Let’s take a look at the top 5 reasons why food counters need to replace the use of tokens with an advanced cashless payment:

1) Inconvenient Experience: Tokens, whether in plastic or paper format, are unwieldy to carry around in an event, particularly when guests need to use both hands to carry the food and drinks.

2) Queues at the Token Counters: Customers are often left feeling exhausted and guests not only have to lineup to get a drink, but they also lineup to get sheets of tokens to pay for said items.

3) Lost or Stolen Tokens: Due to the bulkiness and inconvenience of carrying around tokens, guests may misplace tokens on-site and are forced to purchase new ones, making for a nerve-wracking experience.
4) Reduced Spending: When consumers are dissatisfied with long lineups and complicated token systems, very few are incented to spend more at the event. Customers will resort to focusing the rest of their time pinpointing the food counter with the shortest queue, so they can get in and out of it sooner.

5) Lack of Data for Future Improvement: With inaccurate sales reporting and a lack of consumer purchasing data available, event organizers aren’t equipped with enough information to make future improvements in event content and logistics. What was the average spending per head and how do we increase this? How do we maximize overall profits next year? These are critical questions to answer in order to grow and enhance your event, year after year.

Recent Posts

Leave a Comment

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt

Start typing and press Enter to search

Slingshot in Delhi
SLINGSHOT-EVENTS-CONFERENCE